10 Things You Didn’t Know About BMW (But Should)

When you hear the term BMW, you immediately think of driving enjoyment, athletic luxury, and precision engineering. BMW automobiles are more than just automobiles; they are statements on wheels, distinguished by their recognizable roundel emblem and distinctive kidney grilles. However, beneath the svelte lines and potent engines is an intriguing past full of ingenuity, aspiration, and some unexpected turns. This in-depth analysis will help you gain a deeper understanding of BMW, regardless of whether you're a fan of their iconic sports cars, their state-of-the-art electric vehicles, or you're simply interested in learning more about the company. Hold on tight, as we examine ten fascinating facts about BMW that extend beyond the dealership.

1. BMW Started as an Aircraft Engine Manufacturer

BMW was a manufacturer of aircraft engines before it became known for its high-end automobiles and motorcycles. The Bavarian Motor Works, also known as Bayerische Motoren Werke, was established in 1916 during World War I and initially manufactured aircraft engines. The BMW IIIa engine, which provided German fighters an advantage during the war, was their first significant triumph. It was renowned for its remarkable power and efficiency at high altitudes. The basis for BMW's reputation for accuracy and performance was laid by this engineering feat in aviation.

BMW had to change course since the Treaty of Versailles prohibited Germany from manufacturing aircraft engines after the war. Beginning with their first vehicle, the BMW 3/15, in the late 1920s, they turned their attention to motorcycles before moving on to cars. In addition to saving the business, this change set the stage for the automotive legacy BMW would create during the ensuing century.

2. The Iconic BMW Kidney Grille Has a Unique History

The double kidney grille at the front of any BMW is one of its most identifiable design elements. However, did you realize that it wasn't released until 1933? The BMW 303, a small car with a straight-six engine that marked a significant advancement in BMW engineering and design, was the first vehicle to sport the kidney grille. Originally intended as a useful air inlet to aid with engine cooling, the grille swiftly gained popularity as a fashion statement. Its size and shape have changed over the years, often in a controversial way (see the enormous grilles on more modern models), but it has always been a key component of BMW's visual identity. According to designers, the kidney grille even "breathes," giving the vehicles a personality of its own while they are driving.

3. BMW’s Motorsport Success Runs Deep

BMW has a long history of racing that dates back to the early 1900s. BMW's engineering prowess has always been tested in the racing world, pushing the boundaries of what their vehicles are capable of. BMW has a trophy cabinet full of awards from endurance racing to touring car championships that would make any rival envious.

The brand's racing endeavour's are closely associated with the BMW M division, which is in charge of the high-performance M vehicles. Beginning in the 1970s, BMW Motorsport GmbH significantly improved the power, handling, and aerodynamics of street cars. The BMW M3, one of the most iconic sports sedans ever made, was born from this racing heritage and remains a benchmark for performance sedans worldwide.

4. BMW Is a Pioneer in Sustainable Mobility

BMW began considering ways to make automobiles more environmentally friendly long before the term "sustainability" became popular. The 2011 introduction of the BMW i brand marked the beginning of their serious commitment to sustainable mobility. An innovative electric car with zero emissions and lightweight carbon-fiber construction was the BMW i3.

BMW has made significant investments in electric and hybrid technologies as part of its ongoing electrification ambitions. Few people could have predicted that the i8, a plug-in hybrid sports car, would successfully combine environmental responsibility and performance. BMW now wants a sizable percentage of its lineup to be electric or hybrid, in line with international initiatives to lower emissions and save the environment.

5. The Roundel Logo Has More Meaning Than You Think

BMW’s blue and white roundel logo is famous worldwide, but it’s often misunderstood. Many believe it represents a spinning aircraft propeller, tying back to the company’s aviation roots. This idea was actually a marketing invention from the 1920s, inspired by a 1929 advertisement showing the logo overlaid on a rotating plane propeller.

The truth is simpler: the blue and white colors come from the flag of Bavaria, BMW’s home region in Germany. The roundel design is a nod to the company’s Bavarian heritage, not just its past in aircraft engines. Over the years, the logo has stayed remarkably consistent, embodying both tradition and innovation.

6. BMW Motorcycles Have Their Own Dedicated Legacy

While BMW cars often steal the spotlight, BMW Motorrad—the motorcycle division—has its own rich history and dedicated fan base. BMW began making motorcycles in 1923 with the R32 model, featuring a boxer engine layout that remains a signature design to this day.

BMW motorcycles are known for their reliability, engineering excellence, and adventure-ready models like the GS series, which are popular for off-road touring. The motorcycle division has continually pushed the envelope in terms of technology, safety features like ABS, and performance. BMW riders often talk about the perfect blend of sportiness and comfort that their bikes offer.

7. The BMW M Division Changed Performance Cars Forever

BMW’s Motorsport division (M GmbH) started in 1972 to support BMW’s racing ambitions but quickly became famous for creating some of the best performance cars in the world. The first road car to wear the M badge was the M1, a mid-engine sports car released in the late 1970s, designed to compete with Ferrari and Porsche.

The M1 was rare and expensive but set the tone for what M cars would represent: precision engineering, aggressive performance, and track-ready dynamics. Today, M versions of BMW’s 3 Series, 5 Series, and even SUVs like the X5 carry that same DNA, giving everyday drivers a taste of motorsport magic.

8. BMW Has a Fascinating Connection to Rolls-Royce

You might not realize it, but BMW is behind the ultra-luxury Rolls-Royce brand since 1998. After Rolls-Royce went through ownership changes in the late 20th century, BMW acquired the rights to build Rolls-Royce cars, starting a new era for the British luxury marque.

This move allowed BMW to showcase its engineering and craftsmanship at the very top of the luxury car spectrum. The Rolls-Royce Phantom, Ghost, and Cullinan SUVs all benefit from BMW technology and resources, but they keep the distinct Rolls-Royce character and opulence intact. It’s a fascinating blend of German engineering meeting British tradition.

9. BMW Invests Heavily in Innovation and R&D

BMW spends billions annually on research and development—more than most other automakers—to stay ahead of the curve. This investment fuels breakthroughs in autonomous driving, lightweight materials, alternative fuels, and connectivity.

One example is BMW’s work on carbon-fiber-reinforced plastic (CFRP) used in models like the i3 and i8. CFRP is both lighter and stronger than steel, allowing for better performance and efficiency. BMW’s commitment to innovation helps it stay competitive in a fast-changing industry and ensures its cars feel cutting-edge and future-ready.

10. BMW’s “Ultimate Driving Machine” Slogan Has Stuck for Decades

BMW’s famous tagline, “The Ultimate Driving Machine,” was introduced in the 1970s and perfectly encapsulates the brand’s philosophy. It emphasizes driving pleasure, performance, and engineering excellence, resonating with enthusiasts and casual buyers alike.

The slogan helped differentiate BMW from luxury rivals who focused more on comfort or prestige. Instead, BMW positioned itself as the brand for people who genuinely love driving. It’s a bold claim that BMW has backed up with cars that are fun, responsive, and dynamic—earning loyalty and respect around the globe.